An article in The Hindu highlighted a real-life “Swades” story. Rikin Gandhi, a Master’s degree holder in Aeronautical and Astronomical Engineering from Massachusetts Institute of Technology, set to take up a job in space programme instead changed his mind, came back to India and started an NGO to help rural farmers.
Digital Green produces and disseminates videos related to best practices in agriculture that helps farmers become better at their profession.
“The organisation produces and distributes community-centric, locally relevant videos about good agricultural practices…We are receiving good feedback about this project that shows nearly 70-80 per cent farmers are adopting new ideas as opposed to 10-15 per cent earlier by traditional extension approach.”